For twenty years, being found online meant ranking on Google. Founders learned SEO, bought ads and fought for the first page.
That is changing. More shoppers now open ChatGPT or Gemini and ask what to buy: the best sunscreen for oily skin, a cold brew that isn’t bitter, running shoes for flat feet. The assistant answers with a handful of brands. The shopper rarely looks further.
We built Signal AI because most Indian D2C brands have no idea whether they are in those answers. The tools that exist are priced in dollars for large US teams. We wanted something a founder in Jaipur or Kochi could set up in five minutes, pay for with UPI and act on the same week.